Business & Professional Development

Program Overview

This track gives professionals a clear understanding of how AI can improve operations, decision-making, customer engagement, and innovation, as well as the skills to thrive in the AI economy. 

Program Structure

Week 1 - What is AI? Why It Matters. 

A grounding session introducing: AI fundamentals, local and global trends, the ethics of business-facing AI.

Weeks 2–4 Applied AI 

• Module 1: AI for Productivity: Automating workflows, Writing and communication tools, Chatbots and assistants
• Module 2: AI for Marketing & Customer Insight: Audience analysis, Content generation, Customer behavior modeling
• Module 3: Responsible AI for Business: Bias and fairness, Transparency, Data ethics, Governance

Weeks 5–6 — AI Action Plan

Participants create a practical document outlining one impactful AI use case, Tools required, Risks and ethical considerations, Implementation steps.

Outcomes 

Participants leave with:

• Practical AI knowledge
• An organizational AI plan
• A responsible adoption checklist
• Connections to Rutgers faculty and student talent
• Optional continued mentorship