Bachelor of Science in Marketing

Program Overview

The Bachelor of Science in Marketing at Rutgers School of Business–Camden provides students with a strong foundation in understanding consumer behavior, market research, branding, digital marketing, and strategic communication. The program blends analytical thinking with creativity, preparing students to develop and implement effective marketing strategies in a competitive global marketplace.

Why Choose This Program?

Comprehensive Curriculum: Courses cover advertising, digital and social media marketing, sales management, and marketing analytics.

• Real-World Experience: Students engage in internships, case studies, and projects that mirror real marketing challenges.
• Expert Faculty: Learn from professors with both academic expertise and industry experience in marketing and communications.
• Career-Ready Skills: Gain hands-on experience with tools and techniques used by today’s marketing professionals.
• AACSB Accredited: Earn a degree from a business school recognized for excellence and global standards.

Career Opportunities

Graduates of the Marketing program are prepared for roles such as:

• Marketing Manager
• Brand Strategist
• Digital Marketing Specialist
• Market Research Analyst
• Advertising Account Executive
• Sales and Promotions Manager