Graduate Certificate in Digital Marketing

Program Overview

The Graduate Certificate in Digital Marketing at Rutgers School of Business–Camden is designed to help students master the art and science of digital campaigns. In today’s fast-paced digital environment, brands must break through the clutter to connect with consumers. This program teaches students how to develop integrated digital marketing strategies using cutting-edge software tools and data analytics.

Students will explore what makes campaigns go viral, how to visualize and analyze marketing data, and how to align digital strategies with broader branding goals. The curriculum includes evaluating real-world social and mobile media campaigns to understand what works—and why.

Why Choose This Program?

• Strategic Curriculum: Learn to develop and manage digital marketing strategies using social, mobile, and web technologies.
• Hands-On Analytics: Gain skills in data visualization, modeling, and text mining to drive marketing decisions.
• Social Media Expertise: Understand how to use social media as a strategic marketing tool and measure its impact.
• Flexible Electives: Choose from courses like Digital Marketing Strategy, Strategic Marketing Analytics, Social Media Strategy, Text Mining, and Customer Analytics.

Career Opportunities

Graduates of the Digital Marketing Certificate program are prepared for roles such as:

• Digital Marketing Manager
• Social Media Strategist
• Marketing Analyst
• Customer Insights Specialist

Average Salary: Over $80,000 for Digital Marketing Managers (Source: Indeed, 2025)