Welcome to the Rutgers–Camden Brand Style Guide!
This site will provide everyone at Rutgers–Camden with the tools they need to deliver a consistent message, tone, look, and feel across all of our communications. It will walk you through the development of the brand and explain how you can use it to craft effective, impactful communications that tell the story of our incredible campus.
The site covers two main areas: Messaging Strategy and Visual Standards. The Messaging Strategy section covers what we are saying to our audiences and how we are saying it. The Visual Standards cover what design elements constitute our visual identity. Together, these two ideas tell the world about the inspiring community we’ve built here at Rutgers–Camden. Let’s get started!
UCM is the centralized office for the University-wide brand guidelines and trademark policies. So if you are looking for the main Rutgers–Camden logo, a Rutgers logo for your department or office, have questions about the central brand guidelines, start here.