Toni Mooney Smith joined Rutgers University–Camden as the inaugural vice chancellor for marketing and communications in October 2021. She immediately hit the ground running in this new senior leadership role, working to heighten awareness of the Rutgers–Camden brand while elevating the integrity of that brand, increasing exposure in national media outlets and accelerating momentum in the university’s rise in the national rankings. Mooney Smith previously served as executive director of marketing and communications for the College of Liberal Arts and Social Sciences at the University of Houston, where she edited an award-winning alumni magazine, among numerous other initiatives. Her resume also includes director-level communications roles in health care and academia, specializing in strategic communications, brand strategy, marketing, crisis communications and public affairs. Mooney Smith holds a bachelor of arts in communications from the University of Houston and a master of science in communications from Northwestern University.